#Marketing – Working papers #RePEc (11/06/2014)


Source: RePEc – EconPapers

Sélection de documents de travail dans le domaine du marketing:

Can consumer complaints reduce product reliability? Should we worry?
Joaqu?n Coleff 
Keywords: Product reliability, consumer complaints, liability cost, warranty
JEL-code: K41 D42 D21 L10

A conceptual framework to understand retailers’logistics and transport organization-illustrated for groceries’goods movements in France and Germany
Corinne BLANQUART, Saskia SEIDEL and Barbara Lenz 

Une étude implicite de la dualité marque/région d’une marque-région
Sonia Capelli, Bruno Ferreira, Charlotte Lecuyer and Pierre Mathieu 
Keywords: marque régionale ; marketing territorial ; tests implicites

Market Structure and Market Performance in E-Commerce
Franz Hackl, Michael E. Kummer, Rudolf Winter-Ebmer and Christine Zulehner 
Department of Economics, Johannes Kepler Universit…
Keywords: Retailing, Product Life cycle, Market Structure, Market Performance, Markup, Price Dispersion
JEL-code: L11 L13 L81 D43

Corporate Social Responsibility Boosts Value Creation at the Base of the Pyramid
Thomas André 
Keywords: Multinational Enterprises, Corporate Social Responsibility (CSR), Base of the Pyramid (BoP), busines…

Market Structure, Reputation, and the Value of Quality Certification
Daniel Elfenbein, Raymond Fisman and Brian McManus 
National Bureau of Economic Research, Inc
JEL-code: D82 L15 L25 L86

Banning Foreign Pharmacies from Sponsored Search: The Online Consumer Response
Matthew Chesnes, Weijia (Daisy) Dai and Ginger Zhe Jin 
National Bureau of Economic Research, Inc
JEL-code: D83 I18 K32 L81

Causality between consumer price and producer price: Evidence from Mexico
Aviral Kumar Tiwari, K.G. Suresh, Mohamed Arouri and Frédéric Teulon 
Department of Research, Ipag Business School


Image: NYPL

#Marketing – Working papers (#RePEc, 19/05/2014)


Source: RePEc – EconPapers

Sélection de working papers dans le domaine du marketing:

Branding as a reflection of culture – An analysis of brand consumption patterns in China
Tristan Klocke and Joana César Machado 
Faculdade de Economia e Gestão, Universidade Catól…
Keywords: China, consumer goods, culture, consumption, branding

Why are product prices in online markets not converging?
Takayuki Mizuno and Tsutomu Watanabe 
The Canon Institute for Global Studies

Who Should be in Power to Encourage Product Program Innovativeness, R&D or Marketing?
Ruth Stock and Ines Reiferscheid 
Darmstadt Technical University, Department of Busi…

Collection and marketing of high value medicinal and aromatic plants from district Swat, Pakistan
Hassan Sher 
International Food Policy Research Institute (IFPR…
Keywords: Drug plants, medicinal herbs, Medicinal plants, Markets, trade, Culinary herbs, high value minor cro…

Behaviour-Based Price Discrimination under Advertising and Imperfectly Informed Consumers
Rosa-Branca Esteves and Sofia Cerqueira 
NIPE – Universidade do Minho

La confianza y la actitud hacia la red social como determinantes de la intención de aceptar herramientas de marketing. Diferencias según intensidad de uso de la red
Rebeca Cordero Gutiérrez and Libia Santos Requejo 
Catedra Fundación Ramón Areces de Distribución Com…
Keywords: Red social, actitud, confianza, intención de comportamiento, intensidad de uso
JEL-code: M31 M37 M39

Marketing con causa. Evidencias prácticas desde la perspectiva del consumidor
Mª de las Mercedes Galán Ladero and Clementina Galera Casquet 
Catedra Fundación Ramón Areces de Distribución Com…
Keywords: Marketing con Causa, Comportamiento del Consumidor, Responsabilidad Social Corporativa, Empresas, Or…
JEL-code: L8 M31 J14

The Importance of Taste for Food Demand and the Experienced Taste Effect of Healthy Labels – An Experiment on Potato Chips and Bread
Linda Thunström and Jonas Nordström 
Lund University, Department of Economics
Keywords: willingness-to-pay for food; revealed preferences; taste; non-intrinsic value; healthy label
JEL-code: D12 D83 Q18

#Marketing – Working papers (#RePEc, 16/04/2014)


Source: RePEc – EconPapers

Loyalty Programs: a study case in the Hospitality Industry
Lubica Hikkerova 
Department of Research, Ipag Business School
Keywords: Loyalty; Price; Behaviour; Commitment; Trust; Hotel
JEL-code: M1 M3
Created/Revised: 2014-02-25Downloads

The Determinants Of Online Merchant’s Price Premium: Evidence From Russia
Evgeny Antipov 
National Research University Higher School of Econ…
Keywords: hierarchical linear modeling, e-Commerce, price dispersion
JEL-code: L81
Created/Revised: 2014Downloads

Building Customer Loyalty among SMEs in Uganda: The Role of Customer Satisfaction, Trust, and Commitment
Terry Kakeeto, Jan Van Dalen, Jaap Van den Herik and Bartel Van de Walle 
Maastricht School of Management
Keywords: Relationship Marketing, SMEs, Customer Satisfaction, Trust, Commitment, Customer Loyalty
Created/Revised: 2014-03Downloads

Christophe Benaroya and Christine Fèvre-Pernet 
Keywords: Abductif; BtoB; Management; Marketing; Marque; Naming; Projet; Onomastique commerciale ; Onomastique…
Created/Revised: 2014-03-28Downloads

Consumer flexibility, data quality and location choice
Irina Baye and Irina Hasnas 
Heinrich‐Heine‐Universität Düsseldorf, Düsseldorf …
Keywords: Location Choice,Price Discrimination,Customer Data
JEL-code: D43 L13 R30 R32
Created/Revised: 2014Downloads

Add-on pricing in retail financial markets and the fallacies of consumer education
Michael Kosfeld and Ulrich Schüwer 
Center of Excellence SAFE – Sustainable Architectu…
Keywords: consumer education,financial literacy,bounded rationality,competition,regulation
JEL-code: D40 D80 L50
Created/Revised: 2014Downloads

#Marketing – Working papers (#RePEc, 10/04/2014)


Source: RePEc – EconPapers

Le Bien-Vieillir Désiré: Vers une nouvelle segmentation des 50-65 ans
Eloïse Senges, Denis Guiot and Ziad Malas 
Paris Dauphine University
Keywords: bien vieillir; vieillissement réussi; 50-65 ans; comportements de consommation; typologie; aging wel…
JEL-code: D11 D91 M31
Created/Revised: 2014-01Downloads

Le consommateur et les caisses automatiques: Pour une compréhension du processus d’adoption
Florence Benoît-Moreau, Audrey Bonnemaizon, Sandrine Cadenat and Valérie Renaudin 
Paris Dauphine University
Keywords: caisses automatiques; technologies de libre-service; grande distribution; processus d’adoption; entr…
JEL-code: D11 D12 M31
Created/Revised: 2014-01Downloads

Le trottoir comme hétérotopie: exploration d’une nouvelle utopie contemporaine dans la consommation
Dominique Roux and Valérie Guillard 
Paris Dauphine University
Keywords: Glanage urbain; hétérotopies; modes alternatifs d’approvisionnement; marges de la consommation; crit…
JEL-code: D11 D12 D19 E26 M31
Created/Revised: 2014-01Downloads

The Effect of Customer Empowerment on Adherence to Expert Advice
Nuno Camacho, Martijn de Jong and Stefan Stremersch 
Erasmus Research Institute of Management (ERIM), E…
Keywords: relationship, services marketing, expert services, professional services, advice-taking, advice-givi…
Created/Revised: 2014-03-31Downloads

Screening for Good Patent Pools through Price Caps on Individual Licenses
Aleksandra Boutin 
ULB — Universite Libre de Bruxelles
Keywords: technology licensing; patent pools; substitutes and complements; independent licensing; price caps; …
JEL-code: K11 K21 L12 L24 L41 M20
Created/Revised: 2014-03Downloads

Création de trafic sur les sites web marchands: enjeux et arbitrages entre visibilité et réputation
Pierre Volle, Henri Isaac and Ahmed Anis Charfi 
Paris Dauphine University
Keywords: trafic; visibilité; e-réputation; typologie de visite; e-commerce; traffic; visibility; online reput…
JEL-code: L14 L81 M31
Created/Revised: 2013-01Downloads

The Institutionalization of Socio-Responsible Business: Global Trends and Regional Features
Daniil Frolov and Anna Shulimova 
University Library of Munich, Germany
Keywords: business social responsibility; firm evolution; corporate management and marketing; institutions; in…
JEL-code: B52
Created/Revised: 2014Downloads

#Marketing – Working papers (#RePEc, 31/03/2014)


Source: RePEc – EconPapers

Markets with Technological Progress: Pricing Quality, and Novelty
Ludwig von Auer and Mark Trede 
Center for Quantitative Economics (CQE), Universit…
Keywords: Hotelling, vertical product differentiation, hedonic regression, Stackelberg, laser printer
JEL-code: L11 L63 C23
Created/Revised: 2014-03Downloads

The Use of Guerilla Marketing In SMEs
Zeki Yüksekbilgili 
University Library of Munich, Germany
Keywords: guerilla marketing, turkish SME guerilla marketers, SME
JEL-code: M31
Created/Revised: 2014Downloads

Global Pharmaceutical Management: Building a Fair Pricing Policy
Rutger Daems and Edith Maes 
Maastricht School of Management
Keywords: globalization, pharmaceuticals, access to medicine, pricing, equity.
Created/Revised: 2014-03Downloads

La communication marketing des hypermarchés français au Moyen Orient: standardisation ou adaptation ?
Mahran Meskeh and Widiane Ferchakhi 
Keywords: Communication, marketing international, standardisation, adaptation, hypermarchés
Created/Revised: 2014Downloads

Price Discounts and the Measurement of Inflation
Kevin Fox and Iqbal A. Syed 
School of Economics, The University of New South W…
Keywords: Cost-of-living, CPI, Regular prices, Retail sales, RYGEKS, Scanner data
JEL-code: C43 E31
Created/Revised: 2014-01Downloads

Markets with Technological Progress: Pricing, Quality, and Novelty
Ludwig von Auer and Mark Trede 
University of Trier, Department of Economics
Keywords: Hotelling, vertical product differentiation, hedonic regression, Stackelberg, laser printer
JEL-code: L11 L63 C23
Created/Revised: 2014Downloads

#Marketing – Working papers (#RePEc, 20/03/2014)


Source: RePEc – EconPapers

Got green milk? A field experimental trial of consumer demand for a climate label 

Consumer Cooperatives as a new Governance Form: The Case of the Cooperatives in the Broadband Industry 

Branding and Collusion in Vertically Differentiated Industries 

How the ‘made in’ can influence the eco-equality assessment of a product: An experimental study on the case of the European Ecolabel 

Media bias and advertising: Evidence from a German car magazine

Brand influence on consumer preference for environmental labels 

Platform contents 

An « Image Theory » of RPM

#Marketing – Working papers (#RePEC, 11/03/2014)


Source: RePEc – EconPapers

Referral Incentives in Crowdfunding
Victor Naroditskiy, Sebastian Stein, Mirco Tonin, Long Tran-Thanh, Michael Vlassopoulos and Nicholas R. Jennings
Institute for the Study of Labor (IZA)
Keywords: crowdfunding, referral marketing

Targeted pricing, consumer myopia and investment in customer-tracking technology
Irina Baye and Geza Sapi
Heinrich‐Heine‐Universität Düsseldorf, Düsseldorf …
Keywords: Price Discrimination,Customer Data,Consumer Myopia

Extremal Information Structures in the First Price Auction
Dirk Bergemann, Benjamin A. Brooks and Stephen Morris
David K. Levine

What do we learn from comparing hedonic scores and willingness-to-pay data?
Emilie Ginon, Pierre Combris, Youenn Loheac, Géraldine Enderli and Sylvie Issanchou
Keywords: Willingness-to-pay; Hedonic scores; Consumer preferences; Consistency; Discrimination