#Marketing – Working papers (#RePEc, 31/03/2014)

working_papers1

Source: RePEc – EconPapers

Markets with Technological Progress: Pricing Quality, and Novelty
Ludwig von Auer and Mark Trede 
Center for Quantitative Economics (CQE), Universit…
Keywords: Hotelling, vertical product differentiation, hedonic regression, Stackelberg, laser printer
JEL-code: L11 L63 C23
Created/Revised: 2014-03Downloads

The Use of Guerilla Marketing In SMEs
Zeki Yüksekbilgili 
University Library of Munich, Germany
Keywords: guerilla marketing, turkish SME guerilla marketers, SME
JEL-code: M31
Created/Revised: 2014Downloads

Global Pharmaceutical Management: Building a Fair Pricing Policy
Rutger Daems and Edith Maes 
Maastricht School of Management
Keywords: globalization, pharmaceuticals, access to medicine, pricing, equity.
Created/Revised: 2014-03Downloads

La communication marketing des hypermarchés français au Moyen Orient: standardisation ou adaptation ?
Mahran Meskeh and Widiane Ferchakhi 
HAL
Keywords: Communication, marketing international, standardisation, adaptation, hypermarchés
Created/Revised: 2014Downloads

Price Discounts and the Measurement of Inflation
Kevin Fox and Iqbal A. Syed 
School of Economics, The University of New South W…
Keywords: Cost-of-living, CPI, Regular prices, Retail sales, RYGEKS, Scanner data
JEL-code: C43 E31
Created/Revised: 2014-01Downloads

Markets with Technological Progress: Pricing, Quality, and Novelty
Ludwig von Auer and Mark Trede 
University of Trier, Department of Economics
Keywords: Hotelling, vertical product differentiation, hedonic regression, Stackelberg, laser printer
JEL-code: L11 L63 C23
Created/Revised: 2014Downloads

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