Marketing: working papers (RePEc, 25/05/2012)

Source : NEP (New Economics Papers) | RePEc

  1. Generating global brand equity through corporate social responsibility to key stakeholders.

Date:

2012-03

By:

Torres, Anna
Bijmolt, Tammo H. A.
Tribó, Josep A.
Verhoef, Peter

URL:

http://d.repec.org/n?u=RePEc:ner:carlos:info:hdl:10016/14272&r=mkt
 

Keywords:

Global brands; Brand equity; Corporate social responsibility; Stakeholders;
  1. Assessing Consumer Willingness to Pay a Premium for Organic Food Product: Evidence from Ghana

Date:

2012

By:

Owusu, Victor

URL:

http://d.repec.org/n?u=RePEc:ags:iaae12:123394&r=mkt
 

Keywords:

Consumer Perception, Ghana, Organic Foods, Willingness to Pay, Agribusiness, Agricultural and Food Policy, Food Consumption/Nutrition/Food Safety,
  1. Resale price maintenance and manufacturer competition for retail services

Date:

2012

By:

Hunold, Matthias
Muthers, Johannes

URL:

http://d.repec.org/n?u=RePEc:zbw:zewdip:12028&r=mkt
 

Keywords:

biased sales advice,common agency,manufacturer dilemma,matching,retail service,RPM,vertical restraints

JEL:

D83
  1. Do consumers learn from tasting scores set by experts?

Date:

2012-05-09

By:

Nicolas Gérard Vaillant (LEM – Lille – Economie et Management – CNRS : UMR8179 – Université Lille 1 – Sciences et Technologies – Fédération Universitaire et Polytechnique de Lille, Université Catholique de Lille – Université Catholique de Lille)
François-Charles Wolff (LEMNA – Laboratoire d’économie et de management de Nantes Atlantique – Université de Nantes : EA4272, INED – Institut National d’Etudes Démographiques Paris – INED)

URL:

http://d.repec.org/n?u=RePEc:hal:wpaper:hal-00695723&r=mkt
 

Keywords:

expert opinion; tasting score
  1. An Analysis of Food Safety Events on Consumers’ Confidence and Consumers Attitude towards Preparedness of U.S. Food System

Date:

2011

By:

Hill, Jessica I.
Bharad, Abhishek Bhagwat
Harrison, R. Wes
Kinsey, Jean D.
Degeneffe, Dennis J.

URL:

http://d.repec.org/n?u=RePEc:ags:saea11:123174&r=mkt
 

Keywords:

food safety, food system, food recalls, ordered probit, consumer confidence, consumer attitudes, Agribusiness, Agricultural and Food Policy, Food Consumption/Nutrition/Food Safety, Food Security and Poverty,

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