Marketing: working papers (RePEc, 19/05/2012)

Source : NEP (New Economics Papers) | RePEc

  1. VERTICAL PRICE TRANSMISSION IN DIFFERENTIATED PRODUCT MARKETS: A DISAGGREGATED STUDY FOR MILK AND BUTTER

Date:

2012

By:

Loy, Jens-Peter
Holm, Thore
Steinhagen, Carsten

URL:

http://d.repec.org/n?u=RePEc:ags:aaea12:123284&r=mkt

Keywords:

Vertical Price Transmission, Threshold Error Correction Model, Dairy Products, Brands, Retail Market, Germany, Agribusiness, Demand and Price Analysis, Food Consumption/Nutrition/Food Safety, Marketing, C32, D21, L11, L81,
  1. Consumer’s thoughts about and willingness to pay for traffic-light labeled food and financial products

Date:

2012

By:

Drescher, Larissa S.
Stephan, Marette
Roosen, Jutta

URL:

http://d.repec.org/n?u=RePEc:ags:aaeafe:123200&r=mkt
 

Keywords:

Food Consumption/Nutrition/Food Safety,
  1. Generating Brand Equity through Corporate Social Responsibility to Key Stakeholders

Date:

2011-10

By:

Anna Torres
Tammo H. A. Bijmolt
Josep A. Tribé

URL:

http://d.repec.org/n?u=RePEc:bge:wpaper:424&r=mkt
 

Keywords:

Brand Equity, Corporate Social Responsibility, Stakeholders
  1. Price Fairness versus Pricing Fairness

Date:

2012-03-04

By:

Jean Michel Chapuis (EIREST – Equipe interdisciplinaire de recherches sur le tourisme – Université Paris I – Panthéon Sorbonne)

URL:

http://d.repec.org/n?u=RePEc:hal:journl:hal-00694108&r=mkt
 

Keywords:

consumer perceptions, price fairness, pricing fairness, tourism study
  1. Facilitating healthy choice at the point of sale: fine-tuning nutrition labels versus editing choice?

Date:

2012

By:

Aschemann-Witzel, Jessica

URL:

http://d.repec.org/n?u=RePEc:ags:aaeafe:122731&r=mkt
 

Keywords:

Food Consumption/Nutrition/Food Safety,
  1. Consumer valuation of health attributes in food

Date:

2012

By:

Smed, Sinne
Hansen, Lars Garn

URL:

http://d.repec.org/n?u=RePEc:ags:aaeafe:122730&r=mkt
 

Keywords:

Hedonic model, taste, health, food consumption, Food Consumption/Nutrition/Food Safety, D12, I12,
  1. What is it Consumers really want, and how can their preferences be influenced? The Case of fat in Milk

Date:

2012-02

By:

Andersen, Laura M.
Smed, Sinne

URL:

http://d.repec.org/n?u=RePEc:ags:aaeafe:122728&r=mkt
 

Keywords:

Fat in milk, Characteristics model, hedonic prices, information, panel data, Food Consumption/Nutrition/Food Safety, D12,
  1. The Impact of Food Environment on Branded vs. Private Label Produce Choice

Date:

2012

By:

Schroeter, Christiane
Cai, Xiaowei

URL:

http://d.repec.org/n?u=RePEc:ags:aaeafe:123197&r=mkt
 

Keywords:

Brand Loyalty, Quality, Private label, Food Environment, Food Consumption/Nutrition/Food Safety, I18, D12, R23,
  1. Où placer l’étiquette de marque du film ? Une nouvelle approche à travers le réalisateur.

Date:

2012-04-05

By:

Camille Pluntz (DRM – Dauphine Recherches en Management – CNRS : UMR7088 – Université Paris IX – Paris Dauphine)

URL:

http://d.repec.org/n?u=RePEc:hal:journl:halshs-00693578&r=mkt
 

Keywords:

marque; film; réalisateur

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