Marketing: working papers (RePEc, 05/05/2012)

Source : NEP (New Economics Papers) | RePEc

  1. Consumer attention to advertising.

Date:

2011

By:

Pieters, R. (Tilburg University)
Wedel, M.

URL:

http://d.repec.org/n?u=RePEc:ner:tilbur:urn:nbn:nl:ui:12-5258450&r=mkt
  1. The emergence of diverse organic consumers: Who are they and how do they shape demand?

Date:

2012-02

By:

Thomas Bøker Lund (Institute of Food and Resource Economics, University of Copenhagen)
Laura Mørch Andersen (Institute of Food and Resource Economics, University of Copenhagen)
Katherine O’Doherty Jensen (Institute of Food and Resource Economics, University of Copenhagen)

URL:

http://d.repec.org/n?u=RePEc:foi:wpaper:2012_5&r=mkt
 
  1. The strategic interplay between bundling and merging in complementary markets

Date:

2012

By:

Andrea Mantovani (University of Bologna & IEB)
Jan Vandekerckhove (Maastricht University)

URL:

http://d.repec.org/n?u=RePEc:ieb:wpaper:2012/4/doc2012-10&r=mkt
 

Keywords:

Bundling, merger, strategic interaction, antitrust

JEL:

D43
  1. Marketing and sales: Successful peacekeeping

Date:

2011

By:

Rehme, Sarina
Rennhak, Carsten

URL:

http://d.repec.org/n?u=RePEc:zbw:esbwmm:201111&r=mkt
 
  1. How consumers pay: adoption and use of payments

Date:

2012

By:

Scott Schuh
Joanna Stavins

URL:

http://d.repec.org/n?u=RePEc:fip:fedbwp:12-2&r=mkt
 

Keywords:

Payment systems
  1. How Consumer Information Curtails Market Power in the Funeral Industry

Date:

2012-04

By:

Thierry BLAYAC
Patrice BOUGETTE
Christian MONTET

URL:

http://d.repec.org/n?u=RePEc:lam:wpaper:12-12&r=mkt
 
  1. Cause-Related Marketing

Date:

2011

By:

Kienzle, Stephanie
Rennhak, Carsten

URL:

http://d.repec.org/n?u=RePEc:zbw:esbwmm:200904&r=mkt
 
  1. French e-grocery models: a comparison of deliveries performances

Date:

2012-04-05

By:

Durand Bruno (LEMNA – Laboratoire d’économie et de management de Nantes Atlantique – Université de Nantes : EA4272)
Jesus Gonzalez-Feliu (LET – Laboratoire d’économie des transports – CNRS : UMR5593 – Université Lumière – Lyon II – Ecole Nationale des Travaux Publics de l’Etat)

URL:

http://d.repec.org/n?u=RePEc:hal:journl:halshs-00690092&r=mkt
 

Keywords:

e-Grocery, Warehouse-picking, Store-picking, Home Delivery (HD), Out of Home Delivery (OHD)
  1. Direct-to-Consumer-Marketing in der Pharmaindustrie

Date:

2011

By:

Abdelmoumene, Ahmed

URL:

http://d.repec.org/n?u=RePEc:zbw:esbwmm:200704&r=mkt
 
  1. Retail Price Stickiness, Market Structure and Distribution Channels

Date:

2012-03

By:

Matsuoka, Takayasu

URL:

http://d.repec.org/n?u=RePEc:hit:rcpdwp:4&r=mkt
 

Keywords:

Market structure, Distribution channels, Sticky prices

JEL:

L11

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