Marketing: working papers (RePEc, 26/04/2012)

Source : NEP (New Economics Papers) | RePEc

  1. Informing Consumers about their own Preferences

Date:

2012

By:

Peitz, Martin
Inderst, Roman

URL:

http://d.repec.org/n?u=RePEc:mnh:wpaper:31325&r=mkt
 

Keywords:

Nonlinear pricing , price discrimination , monopolistic screening , information acquisition

JEL:

D42
  1. Does umbrella branding really work? Investigating cross-category brand loyalty

Date:

2012-04

By:

Nadja Silberhorn
Lutz Hildebrandt

URL:

http://d.repec.org/n?u=RePEc:hum:wpaper:sfb649dp2012-028&r=mkt
 

Keywords:

cross-category brand loyalty, loyalty leverage index, share of category requirements

JEL:

M31
  1. The role of market frictions on the price differential: A search-theoretical approach

Date:

2012-03-16

By:

Chang, Chia-Ying

URL:

http://d.repec.org/n?u=RePEc:vuw:vuwecf:2064&r=mkt
 

Keywords:

market frictions, price differential, direct search, innovation, imitation,
  1. COMMUTING AND SHOPPING: DETERMINANTS OF CITY INCOME STRUCTURE

Date:

2012-02-19

By:

Somekh, Babak (Department of Economics, University of Haifa)

URL:

http://d.repec.org/n?u=RePEc:haf:huedwp:wp201203&r=mkt
 
  1. The Advertiser is Mentioned Twice. Media Bias in Belgian Newspapers

Date:

2012-01

By:

De Smet, Dries (Center of Economic Studies and Licos Centre for Institutions and Economic Performance KULeuven)
Vanormelingen, Stijn (Hogeschool-Universiteit Brussel (HUB))

URL:

http://d.repec.org/n?u=RePEc:hub:wpecon:201205&r=mkt
 

Keywords:

advertising, advertising bias, commercial bias, media bias, newspapers

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