Marketing: working papers (RePEc, 21/04/2012)

Source : NEP (New Economics Papers) | RePEc

  1. Can we curb retail sales volatility through marketing mix actions?

Date:

2011-11

By:

Mercedes Esteban Bravo
Gökhan Yildirim
Jose Vidal-Sanz

URL:

http://d.repec.org/n?u=RePEc:cte:wbrepe:wb112407&r=mkt
 

Keywords:

Sales, Volatility, Bullwhip effect, Marketing mix
  1. Persuasive Silence

Date:

2012-04-04

By:

Toru Suzuki (Max Planck Institute of Economics, Jena, Germany)

URL:

http://d.repec.org/n?u=RePEc:jrp:jrpwrp:2012-014&r=mkt
 

Keywords:

Signaling game, Consideration set, Counter signaling, Limited attention, Marketing, Advertising

JEL:

D03
  1. Consumer Behavioural Biases in Competition: A Survey

Date:

2011

By:

Steffen Huck
Jidong Zhou

URL:

http://d.repec.org/n?u=RePEc:ste:nystbu:11-16&r=mkt
  1. Price Competition with Consumer Confusion

Date:

2011

By:

Ioanna Chioveanu
Jidong Zhou

URL:

http://d.repec.org/n?u=RePEc:ste:nystbu:11-19&r=mkt
  1. L’effetto country of origin sull’intenzione d’acquisto del consumatore: una literature review

Date:

2012-02

By:

Vianelli, Donata
Marzano, Fabio Claudio

URL:

http://d.repec.org/n?u=RePEc:tre:wpaper:7&r=mkt
 

Keywords:

Country of origin, Brand image, Country image, Consumer behavior
  1. Competitive Targeted Marketing

Date:

2012-03

By:

Hang-Hyun Jo
Jeoung-Yoo Kim

URL:

http://d.repec.org/n?u=RePEc:dpr:wpaper:0834&r=mkt
 
  1. Informative Advertising in Directed Search

Date:

2012-04-10

By:

Gomis-Porqueras, Pedro
Julien, Benoit
Chengsi, Wang

URL:

http://d.repec.org/n?u=RePEc:pra:mprapa:38057&r=mkt
 

Keywords:

costly advertising; directed search; imperfect observability; sales mechanism

JEL:

M37

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