Marketing: working papers (RePEc, 02/04/2012)

Source : NEP (New Economics Papers) | RePEc

  1. Who Benefits from Misleading Advertising?

Date:

2012-03

By:

Keisuke Hattori (Faculty of Economics, Osaka University of Economics)
Keisaku Higashida (School of Economics, Kwansei Gakuin University)

URL:

http://d.repec.org/n?u=RePEc:kgu:wpaper:85&r=mkt
 

Keywords:

Misinformation, Advertising Competition, Regulation, Product Differentiation
  1. The advertising mix for a search good

Date:

2012-01

By:

Anderson, Simon P.
Renault, Régis

URL:

http://d.repec.org/n?u=RePEc:cpr:ceprdp:8756&r=mkt
 

Keywords:

advertising; content analysis; information; persuasion game; search

JEL:

D42
  1. Deal or No Deal? Licensing Negotiations in Standard-Setting Organizations

Date:

2011-12-01

By:

Gilbert, Richard J.

URL:

http://d.repec.org/n?u=RePEc:cdl:compol:qt6kv798tf&r=mkt
 

Keywords:

Business, Management, Marketing, and Related Support Services, Legal Professions and Studies, Intellectual Property Law, Economics
  1. A more general theory of commodity bundling

Date:

2012-03

By:

Armstrong, Mark

URL:

http://d.repec.org/n?u=RePEc:pra:mprapa:37375&r=mkt
 

Keywords:

Price discrimination; bundling; oligopoly

JEL:

L13
  1. You Get a Book! Demand Spillovers, Combative Advertising, and Celebrity Endorsements

Date:

2012-03

By:

Craig L. Garthwaite

URL:

http://d.repec.org/n?u=RePEc:nbr:nberwo:17915&r=mkt
 

JEL:

D20
  1. Getting The Right Spin: A Theory Of Optimal Viral Marketing

Date:

2012-03

By:

Pier-André Bouchard St-Amant (Queen’s Economics Department)

URL:

http://d.repec.org/n?u=RePEc:qed:wpaper:1293&r=mkt
 

Keywords:

Networks, Viral Communication

JEL:

D83

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