Marketing: working papers (RePEc, 22/03/2012)

Source : NEP (New Economics Papers) | RePEc

  1. Marketing Response Models for Shrinking Beer Sales in Germany

Date:

2012-03

By:

Polasek, Wolfgang (Department of Economics and Finance, Institute for Advanced Studies, Vienna, Austria and CMUP, Porto)

URL:

http://d.repec.org/n?u=RePEc:ihs:ihsesp:284&r=mkt
 

Keywords:

Sales response functions (SRF), Marketing budget models, MCMC estimation, Beer consumption, Optimal budget allocation

JEL:

C11
  1. Certification of Corporate Social Responsibility Activities in Oligopolistic Markets

Date:

2012

By:

Constantine Manasakis (Department of Political Science, University of Crete)
Evangelos Mitrokostas (Department of Economics, University of Portsmouth)
Emmanuel Petrakis (Department of Economics, University of Crete)

URL:

http://d.repec.org/n?u=RePEc:jau:wpaper:2012/06&r=mkt
 

Keywords:

Corporate Social Responsibility, Oligopoly, Vertical Differentiation, Certification

JEL:

L13
  1. In Absolute or Relative Terms? How Framing Prices Affects the Consumer Price Sensitivity of

Date:

2011-12

By:

Hendrik Schmitz
Nicolas R. Ziebarth

URL:

http://d.repec.org/n?u=RePEc:rwi:repape:0304&r=mkt
 

Keywords:

Health insurance; health plan switching; price competition; price elasticity; SOEP

JEL:

H51
  1. Consumer protection and contingent charges

Date:

2012-03

By:

Armstrong, Mark
Vickers, John

URL:

http://d.repec.org/n?u=RePEc:pra:mprapa:37239&r=mkt
 

Keywords:

Consumer protection; retail banking; bounded rationality; economics of contracts

JEL:

D18

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