Marketing: working papers (RePEc, 16/03/2012)

Source : NEP (New Economics Papers) | RePEc

  1. Multiproduct search

Date:

2011-12-01

By:

Zhou, Jidong

URL:

http://d.repec.org/n?u=RePEc:pra:mprapa:37139&r=mkt
 

Keywords:

consumer search; oligopoly; multiproduct pricing; countercyclical pricing; bundling

JEL:

D11
  1. « To Sponsor or not to Sponsor: Sponsored Search Auctions with Organic Links »

Date:

2012

By:

Michael Arnold (Department of Economics, University of Delaware)
Eric Darmon (CREM, University of Rennes 1, France)
Thierry Penard (CREM, University of Rennes 1, France)

URL:

http://d.repec.org/n?u=RePEc:dlw:wpaper:12-04.&r=mkt
 

Keywords:

sponsored search, organic search, online advertising, keyword auction

JEL:

D4
  1. The strategic interplay between bundling and merging in complementary markets

Date:

2012-03

By:

A. Mantovani
J. Vandekerckhove

URL:

http://d.repec.org/n?u=RePEc:bol:bodewp:wp814&r=mkt
 

JEL:

D43
  1. Incentives for Quality over Time – The Case of Facebook Applications

Date:

2012-03

By:

Jörg Claussen
Tobias Kretschmer
Philip Mayrhofer

URL:

http://d.repec.org/n?u=RePEc:cep:cepdps:dp1133&r=mkt
 

Keywords:

usage intensity, social media, platform management, two-sided markets

JEL:

L1
  1. Demand Externalities from Co-Location

Date:

2012-02

By:

Boudhayan Sen (Yale School of Management)
Jiwoong Shin (Yale School of Management)
K. Sudhir (Cowles Foundation and Yale School of Management)

URL:

http://d.repec.org/n?u=RePEc:cwl:cwldpp:1850&r=mkt
 

Keywords:

Revenue economies of scope, Demand externalities, One stop shopping, Co-location, Selection, Retail industry

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