Marketing: working papers (RePEc, 30/11/2011)

Source : NEP (New Economics Papers) | RePEc

  • How Do Experience and Shopping Frequency Affect Consumers Brand Choice?
    Date: 2011-10
    By: Farina, Tatiana
    URL: http://d.repec.org/n?u=RePEc:ibm:ibmecp:wpe_257&r=mkt
  • Measuring Consumers’ Attachment to Geographical Indications: Implications for Competition Policy
    Date: 2011-03
    By: Hassan, Daniel
    Monier-Dilhan, Sylvette
    Orozco, Valérie
    URL: http://d.repec.org/n?u=RePEc:tse:wpaper:24188&r=mkt
    Keywords: Geographical indications, demand model, price elasticities, competition policy
    JEL: C51
  • Home Bias in U.S. Beer Consumption
    Date: 2011-08
    By: Rigoberto A. Lopez (Department of Agriculture and Resource Economics, University of Connecticut)
    Xenia Matschke
    URL: http://d.repec.org/n?u=RePEc:zwi:wpaper:4&r=mkt
    Keywords: Home bias, beer, country of origin, demand, differentiated products.
    JEL: D12
  • Strategic Pricing and Health Price Policies
    Date: 2011-04
    By: Bonnet, Céline
    Réquillart, Vincent
    URL: http://d.repec.org/n?u=RePEc:tse:wpaper:24382&r=mkt
    Keywords: excise tax, ad valorem tax, vertical contracts, strategic pricing, differentiated products, soft drinks
    JEL: H32
  • Marketing Response Models for Shrinking Beer Sales in Germany
    Date: 2011-11
    By: Wolfgang Polasek (Institute for Advanced Studies, Vienna, Austria; University of Porto, Porto, Portugal)
    URL: http://d.repec.org/n?u=RePEc:rim:rimwps:50_11&r=mkt
    Keywords: Sales response functions (SRF), marketing budget models, MCMC estimation, beer consumption, optimal budget allocation
  • Entry of Wal-Mart Supercenters and Supermarkets’ Profit Margins
    Date: 2011-06
    By: Rigoberto A. Lopez (Department of Agriculture and Resource Economics, University of Connecticut)
    Xiaoou Liu
    URL: http://d.repec.org/n?u=RePEc:zwi:wpaper:3&r=mkt
    Keywords: Wal-Mart, entry, profit margins, milk, dynamic games
  • On the importance of prior relationships in bank loans to retail customers
    Date: 2011-11
    By: Manju Puri (Duke University, Durham, NC 27708, USA, and NBER)
    Jörg Rocholl (European School of Management and Technology, Schloßplatz 1, 10178 Berlin, Germany.)
    Sascha Steffen (University of Mannheim, L5.2, 68131 Mannheim, Germany.)
    URL: http://d.repec.org/n?u=RePEc:ecb:ecbwps:20111395&r=mkt
    Keywords: Retail banking, relationships, default rates, monitoring, screening.
  • An evaluation of government proposed restrictions on television advertising of food products to children
    Date: 2011-11
    By: Joshua P. Berning (Department of Agriculture and Resource Economics, University of Connecticut)
    Rui Huang (Department of Agriculture and Resource Economics, University of Connecticut)
    Adam Rabinowitz (Department of Agriculture and Resource Economics, University of Connecticut)
    URL: http://d.repec.org/n?u=RePEc:zwi:wpaper:5&r=mkt
    Keywords: nutrition guidelines, television advertising, voluntary restrictions
  • THE RELATIONSHIP BETWEEN ONLINE ENVIRONMENTS AND CUSTOMER SATISFACTION (IRAN COMPUTER HARDWARE INDUSTRY)
    Date: 2011-10
    By: Reza Gheshmi (Islamic Azad University, Marvdasht Branch, Marvdasht, Iran)
    Ali Haj Aghapour (Multimedia Universiti ,Cyberjaya)
    Mehrdad salehi (MSU)
    Mojtaba Saeidinia (MSU)
    Bahdor Ganjeh Khosravi (Multimedia Universiti ,Cyberjaya)
    Hadi Rasoulzadeh (Islamic Azad University, Boukan Branch, Boukan, Iran)
    Mahmoud Manafi (Islamic Azad University, Marvdasht Branch, Marvdasht, Iran)
    URL: http://d.repec.org/n?u=RePEc:cms:1asb11:2011-007-102&r=mkt
    Keywords: Online Environment, Customer satisfaction, and Process Based-View
    JEL: M0
  • Market Share Indicates Quality
    Date: 2011-10
    By: Amir Ban
    Nati Linial
    URL: http://d.repec.org/n?u=RePEc:huj:dispap:dp590&r=mkt
  • Refundability and Price: Empirical Analysis on the Airline Industry
    Date: 2011
    By: Seongman Moon (Universidad Carlos III de Madrid)
    Makoto Watanabe (Universidad Carlos III de Madrid)
    URL: http://d.repec.org/n?u=RePEc:sgo:wpaper:1107&r=mkt
    Keywords: Price discrimination, Refundability, Competition, Airline industry
    JEL: D43

 

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