Marketing: working papers (RePEc, 24/11/2011)

Source : NEP (New Economics Papers) | RePEc

  1. Marketing is all about taking money from customers (an application of Tobit model)

Date:

2011

By:

Hasan, Dr. Syed Akif
Subhani, Dr. Muhammad Imtiaz
Osman, Ms. Amber

URL:

http://d.repec.org/n?u=RePEc:pra:mprapa:34762&r=mkt
 

Keywords:

Marketing Strategies; Sales; Customer Relationship; Marketing; Revenue; Tobit Model

JEL:

C02
  1. Effects of Deceptive Advertising on Consumer Loyalty in Telecommunication Industry of Pakistan

Date:

2011

By:

Hasan, Dr. Syed Akif
Subhani, Dr. Muhammad Imtiaz

URL:

http://d.repec.org/n?u=RePEc:pra:mprapa:34756&r=mkt
 

Keywords:

Advertising; Deceptive Advertising; Consumer Loyalty; Telecommunication

JEL:

L96
  1. Media Selection for Marketing Communication – an exploratory study among marketing managers –

Date:

2011-11-11

By:

Rademaker, Claudia A. (Department of Marketing and Strategy)

URL:

http://d.repec.org/n?u=RePEc:hhb:hastba:2011_004&r=mkt
 

Keywords:

Marketing Managers; Media Selection; Advertising; Marketing Communication; Green Environment; Advertiser-agency Cooperation; Economic Recession
  1. Decomposing First Mover Advantages in the Mobile Telecommunications Industry

Date:

2011

By:

JP Eggers
Michal Grajek
Tobias Kretschmer

URL:

http://d.repec.org/n?u=RePEc:aal:abbswp:11-09&r=mkt
 

Keywords:

First-mover advantage; Mobile telecommunications; Consumer-centric; Pre-entry experience; Firm pre-entry experience
  1. Virality, Network Effects and Advertising Effectiveness

Date:

2011-10

By:

Catherine Tucker (MIT Marketing)

URL:

http://d.repec.org/n?u=RePEc:net:wpaper:1106&r=mkt
 

Keywords:

Social Networks, Video, Online Advertising

JEL:

M37
  1. Economic models of consumer protection policies

Date:

2011-11

By:

Armstrong, Mark

URL:

http://d.repec.org/n?u=RePEc:pra:mprapa:34773&r=mkt
 

Keywords:

Consumer protection; consumer search; marketing; commission sales

JEL:

D18
  1. Generating global brand equity through corporate social responsibility to key stakeholders

Date:

2011

By:

Anna Torres
Tammo H. A. Bijmolt
Peter Verhoef
Josep A. Tribó

URL:

http://d.repec.org/n?u=RePEc:cte:idrepe:id-11-02&r=mkt
 

Keywords:

Global Brands, Brand Equity, Corporate Social Responsibility, Stakeholders
  1. La prise en compte de la durabilité dans les stratégies marketing des PME : apports et limites

Date:

2011

By:

Aurier, P.
Masson, J.
Siadou-Martin, B.
Sirieix, L.

URL:

http://d.repec.org/n?u=RePEc:umr:wpaper:201103&r=mkt
 

Keywords:

SUSTAINABILITY; MARKETING STRATEGY; FOOD SECTOR; SMALL FIRMS

JEL:

M31
  1. Measuring Customer Delight: A Model for Banking Industry

Date:

2011

By:

Hasan, Dr. Syed Akif
Subhani, Dr. Muhammad Imtiaz
Raheem, Saquib

URL:

http://d.repec.org/n?u=RePEc:pra:mprapa:34724&r=mkt
 

Keywords:

Customer Delight; Customer Satisfaction; Customer Retention

JEL:

M31
  1. How do your rivals’ releasing dates affect your box office?

Date:

2011-11

By:

Fernanda Gutierrez-Navratil (Departamento de Economia, Facultad de Economia y Empresa, Universidad de Oviedo)
Victor Fernandez-Blanco (Departamento de Economia, Facultad de Economia y Empresa, Universidad de Oviedo)
Luis Orea (Departamento de Economia, Facultad de Economia y Empresa, Universidad de Oviedo)
Juan Prieto-Rodriguez (Departamento de Economia, Facultad de Economia y Empresa, Universidad de Oviedo)

URL:

http://d.repec.org/n?u=RePEc:cue:wpaper:awp-04-2011&r=mkt
 

Keywords:

temporal competition, movie exhibition, film industry, panel data, unobserved heterogeneity, differentiated product

JEL:

Z10
  1. Stock Market Reactions due to Announcements of Consumer Price Index and the Investigation of Endogeneity

Date:

2011

By:

Subhani, Dr. Muhammad Imtiaz
Osman, Ms. Amber

URL:

http://d.repec.org/n?u=RePEc:pra:mprapa:34725&r=mkt
 

Keywords:

Consumer price index (CPI) announcements; Trading Volume; Endogeneity

JEL:

O16
  1. « Can Vehicle-to-Grid Revenue Help Electric Vehicles on the Market? »

Date:

2011

By:

George R. Parsons (Department of Environmental and Natural Resource Economics, University of Delaware)
Michael K. Hidrue (Department of Economics, University of Delaware)
Willett Kempton (Department of Electrical & Computer Engineering, University of Delaware)
Meryl P. Gardner (Department of Business Administration, University of Delaware)

URL:

http://d.repec.org/n?u=RePEc:dlw:wpaper:11-21.&r=mkt
 

Keywords:

electric vehicles, vehicle-to-grid, stated preference, latent-class model

JEL:

Q42
  1. How Happiness Impacts Choice

Date:

2011-10

By:

Mogilner, Cassie (University of PA)
Aaker, Jennifer (Stanford University)
Kamvar, Sepandar (MIT)

URL:

http://d.repec.org/n?u=RePEc:ecl:stabus:2084&r=mkt
 

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