Marketing: working papers (RePEc, 10/08/2011)

Source : NEP (New Economics Papers) | RePEc

  1. Multiproduct pricing and the Diamond Paradox

Date:

2011-07-08

By:

Rhodes, Andrew

URL:

http://d.repec.org/n?u=RePEc:pra:mprapa:32511&r=mkt
 

Keywords:

multiproduct search; advertising

JEL:

M3
  1. Brand mergers: Examining consumer response to name and logo design

Date:

2011-07

By:

Joana César Machado (Faculdade de Economia e Gestão, Universidade Católica Portuguesa – Porto)
Paulo Lencastre (Faculdade de Economia e Gestão, Universidade Católica Portuguesa – Porto)
Leonor Vacas de Carvalho (Universidade de Évora)
Patrício Costa (Universidade do Porto)

URL:

http://d.repec.org/n?u=RePEc:cap:mpaper:022011&r=mkt
 

Keywords:

brand identity, logos, brand mergers, consumer preferences
  1. Price setting in a leading Swiss online supermarket

Date:

2011-07-07

By:

Berka, Martin
Devereux, Michael B.
Rudolph, Thomas

URL:

http://d.repec.org/n?u=RePEc:vuw:vuwecf:1685&r=mkt
 

Keywords:

online supermarket, price behavior, sticky price,
  1. Portuguese Retailersâ Motivations to Adopt Front of Pack Nutrition Labels: A Qualitative Analysis

Date:

2011-07

By:

Caldeira, Monica
Sottomayor, Miguel
Souza Monteiro, Diogo

URL:

http://d.repec.org/n?u=RePEc:ags:aaea11:109189&r=mkt
 

Keywords:

Nutrition labels, retailers, semi-structured interviews, content analysis, Food Consumption/Nutrition/Food Safety, Q18, M31, M38, M14,
  1. Can a click buy a little happiness? The impact of business-to-consumer e-commerce on subjective well-being

Date:

2011-07

By:

Sabatini Fabio

URL:

http://d.repec.org/n?u=RePEc:ter:wpaper:0076&r=mkt
 
  1. Corporate Social Responsibility in der Marketing- und Markenforschung: Ein systematischer Überblick zum aktuellen Stand der empirischen Forschung

Date:

2011

By:

Waßmann, Jan

URL:

http://d.repec.org/n?u=RePEc:zbw:wuerpm:52011&r=mkt
 

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