Marketing: working papers (RePEc, 28/05/2011)

Source : NEP (New Economics Papers) | RePEc

  1. Generic Advertising in Concentrated and Differentiated Agricultural Markets

Date:

2011

By:

Han, Sungill
Chung, Chanjin
Suh, Daeseok

URL:

http://d.repec.org/n?u=RePEc:ags:aaea11:103739&r=mkt

Keywords:

</dc:subject><dc:subject>generic advertising, brand advertising, product differentiation., Agribusiness, Demand and Price Analysis, Industrial Organization, Marketing,
  1. Food Commercials and Kids: Characterizing Advertising Content of Children’s Online Television Programs

Date:

2011

By:

Penn, Jerrod
Staley, Daniel
Smith, Chaquenta
Saghaian, Sayed

URL:

http://d.repec.org/n?u=RePEc:ags:aaea11:103621&r=mkt

Keywords:

Internet Food Marketing, Childhood Obesity, Content Analysis, Food Consumption/Nutrition/Food Safety, Marketing,
  1. Assessing the Impact of Carbonated Soft-Drink Marketing Practices on U.S. Consumers

Date:

2010-07

By:

Rhodes, Charles

URL:

http://d.repec.org/n?u=RePEc:ags:aaea10:61713&r=mkt

Keywords:

Food Consumption/Nutrition/Food Safety, Marketing,
  1. Consumer Willingness to Pay for Value-Added Blueberry Products: A Payment Card Approach

Date:

2011-05-02

By:

Hu, Wuyang
Woods, Tim
Bastin, Sandra

URL:

http://d.repec.org/n?u=RePEc:ags:aaea11:103444&r=mkt

Keywords:

Horticultural products, consumer, marketing, value-added, Agribusiness, Consumer/Household Economics, Food Consumption/Nutrition/Food Safety, Health Economics and Policy, Marketing,
  1. The Impact of Country of Origin Label on Consumers’ Willingness-to-Pay for Organic Food

Date:

2011

By:

Xie, Jing
Gao, Zhifeng
Zhao, Xin
Swisher, Marilyn E.

URL:

http://d.repec.org/n?u=RePEc:ags:aaea11:103462&r=mkt

Keywords:

organic food, country of origin, choice experiment, Agribusiness, Consumer/Household Economics, Food Consumption/Nutrition/Food Safety, Marketing,
  1. Consumer Support for Food Tracing with RFID Technology

Date:

2011

By:

Larson, Ronald B.
Rana, Kulmani

URL:

http://d.repec.org/n?u=RePEc:ags:aaea11:103672&r=mkt

Keywords:

Food Traceability, RFID technology, Consumer Survey, Meat Tracing, Produce Tracing, Agribusiness, Consumer/Household Economics, Food Consumption/Nutrition/Food Safety, Livestock Production/Industries, Marketing,
  1. A Two-Stage Choice Experiment Approach to Elicit Consumer Preferences

Date:

2011

By:

Gao, Zhifeng
Yu, Xiaohua

URL:

http://d.repec.org/n?u=RePEc:ags:aaea11:103472&r=mkt
Another version will replace the current draft

Keywords:

choice experiment, milk, attribute information, Agribusiness, Consumer/Household Economics, Food Consumption/Nutrition/Food Safety, Marketing,
  1. Consumersâ Willingness-to-Pay for Retail Branded Beef Products with Bundled Attributes

Date:

2011-07-26

By:

Franken, Jason R.V.
Parcell, Joe L.
Tonsor, Glynn T.

URL:

http://d.repec.org/n?u=RePEc:ags:aaea11:103609&r=mkt

Keywords:

beef, branding, marketing, value-added, willingness-to-pay, Agribusiness, Marketing, Q13, Q15,
  1. Consumer Preferences for Attributes of Organic Processed Foods: The Case of Soymilk In the United States

Date:

2011-07

By:

Zheng, Yue
Peterson, Hikaru Hanawa
Li, Xianghong

URL:

http://d.repec.org/n?u=RePEc:ags:aaea11:103737&r=mkt

Keywords:

Organic Processed Food, Willingness to Pay Estimation, Country of Origins, Brand Preferences, Consumer/Household Economics, Demand and Price Analysis, Marketing,
  1. Farm Operator Benefits from Direct Marketing Strategies: How Does Local Food Impact Farm Financial Performance?

Date:

2011

By:

Park, Timothy A.
Mishra, Ashok K.
Wozniak, Shawn J.

URL:

http://d.repec.org/n?u=RePEc:ags:aaea11:103756&r=mkt

Keywords:

direct marketing outlets, multinomial logit, farm sales, selectivity correction, Agribusiness, Agricultural Finance, Farm Management, Production Economics,
  1. Who Provides Information Matters: The Role of Source Credibility on US Consumersâ Beef Brand Choices

Date:

2011-07

By:

Dentoni, Domenico
Tonsor, Glynn T.
Calantone, Roger
Peterson, H. Christopher

URL:

http://d.repec.org/n?u=RePEc:ags:aaea11:103657&r=mkt

Keywords:

Credibility, Consumer Choice, Beef, Food Brands, Structural Equation Modeling., Agribusiness, Agricultural and Food Policy, Consumer/Household Economics, Food Consumption/Nutrition/Food Safety, Marketing,

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