Marketing: working papers (RePEc, 16/05/2011)

Source : NEP (New Economics Papers) | RePEc

  1. Consumer’s perceptions regarding Dacia cars prices, insights and lessons to be learned

Date:

2011-05

By:

Cruceru, Gheorghe
Micuda, Dan

URL:

http://d.repec.org/n?u=RePEc:pra:mprapa:30616&r=mkt

Keywords:

prices, marketing mix, perceptions, financing.

JEL:

M31
  1. The Simple Economics of Hog Marketing Reforms in Quebec

Date:

2010-11-01

By:

Gervais, Jean-Philippe
Lambert, Remy

URL:

http://d.repec.org/n?u=RePEc:ags:spaawp:102014&r=mkt

Keywords:

Hogs, marketing, vertical coordination, auctions, Industrial Organization, Livestock Production/Industries, Marketing,
  1. How to Make a 29% Increase Look Bigger: Numerosity Effects in Option Comparisons

Date:

2011-02

By:

M. PANDELAERE
B. BRIERS

URL:

http://d.repec.org/n?u=RePEc:rug:rugwps:11/712&r=mkt
  1. Limited and Varying Consumer Attention: Evidence from Shocks to the Salience of Bank Overdraft Fees

Date:

2011-05

By:

Victor Stango
Jonathan Zinman

URL:

http://d.repec.org/n?u=RePEc:nbr:nberwo:17028&r=mkt

JEL:

D14
  1. Margins and Market Shares: Pharmacy Incentives for Generic Substitution.

Date:

2010-07-07

By:

Brekke, Kurt Richard (Dept. of Economics, Norwegian School of Economics and Business Administration)
Holmås, Tor Helge (Stein Rokkan Centre for Social Studies)
Straume, Odd Rune (University of Minho)

URL:

http://d.repec.org/n?u=RePEc:hhs:nhheco:2010_018&r=mkt

Keywords:

Pharmaceuticals; Pharmacies; Generic Substitution.

JEL:

I11
  1. Customer Reactions in Out-of-Stock Situations – Do promotion-induced phantom positions alleviate the similarity substitution hypothesis?

Date:

2011-05

By:

Jana Luisa Diels
Nicole Wiebach

URL:

http://d.repec.org/n?u=RePEc:hum:wpaper:sfb649dp2011-021&r=mkt

Keywords:

Out-of-Stock, Context Effects, Phantoms, Promotion, Consumer Decision Making

JEL:

M31
  1. The consumer empowerment index. A measure of skills, awareness and engagement of European consumers

Date:

2011-04

By:

Nardo, Michela
Loi, Massimo
Rosati, Rossana
Manca, Anna Rita

URL:

http://d.repec.org/n?u=RePEc:pra:mprapa:30711&r=mkt

Keywords:

Consumer empowerment; composite indicators

JEL:

D18
  1. Strategic Pricing and Health Price Policies

Date:

2011-04

By:

Bonnet, Céline
Réquillart, Vincent

URL:

http://d.repec.org/n?u=RePEc:ide:wpaper:24074&r=mkt

Keywords:

excise tax, ad valorem tax, vertical contracts, strategic pricing, differentiated products, soft drinks

JEL:

H32
  1. CSR firm profiles and innovation: An empirical exploration with survey data

Date:

2011

By:

Rachel Bocquet (IREGE – Institut de Recherche en Gestion et en Economie – Université de Savoie)
Christian Le Bas (GATE Lyon Saint-Etienne – Groupe d’analyse et de théorie économique – CNRS : UMR5824 – Université Lumière – Lyon II – École Normale Supérieure de Lyon)
Caroline Mothe (IREGE – Institut de Recherche en Gestion et en Economie – Université de Savoie)
Nicolas Poussing (CREM – Centre de Recherche en Economie et Management – CNRS : UMR6211 – Université de Rennes I – Université de Caen)

URL:

http://d.repec.org/n?u=RePEc:hal:journl:halshs-00590326&r=mkt

Keywords:

Corporate Social Responsibility; Innovation; Organizational; Practices; Product; Process
  1. The attractiveness of a modern and contemporary art museum

Date:

2011

By:

JG. Brida
Marta Meleddu
Manuela Pulina

URL:

http://d.repec.org/n?u=RePEc:cns:cnscwp:201106&r=mkt

Keywords:

museum; cultural economics; repeat visitation; zero-truncated Poisson; Rovereto (Italy)

JEL:

D12
  1. The comeback of the Swiss watch industry on the world market: a business history of the Swatch Group (1983-2010)

Date:

2011-04

By:

Donzé, Pierre-Yves

URL:

http://d.repec.org/n?u=RePEc:pra:mprapa:30736&r=mkt

Keywords:

Watch Industry; Switzerland; Swatch Group; Luxury Goods; Marketing Strategy

JEL:

M31

Laisser un commentaire

Entrez vos coordonnées ci-dessous ou cliquez sur une icône pour vous connecter:

Logo WordPress.com

Vous commentez à l'aide de votre compte WordPress.com. Déconnexion / Changer )

Image Twitter

Vous commentez à l'aide de votre compte Twitter. Déconnexion / Changer )

Photo Facebook

Vous commentez à l'aide de votre compte Facebook. Déconnexion / Changer )

Photo Google+

Vous commentez à l'aide de votre compte Google+. Déconnexion / Changer )

Connexion à %s