Marketing: working papers (RePEc, 24/03/2011)

Source : NEP (New Economics Papers) | RePEc

  • Targeted advertising with consumer search: an economic analysis of keywords advertising
Date: 2011-03-09
By: Alexandre De Cornière (PSE – Paris-Jourdan Sciences Economiques – CNRS : UMR8545 – Ecole des Hautes Etudes en Sciences Sociales (EHESS) – Ecole des Ponts ParisTech – Ecole Normale Supérieure de Paris – ENS Paris, EEP-PSE – Ecole d’Économie de Paris – Paris School of Economics – Ecole d’Économie de Paris)
URL: http://d.repec.org/n?u=RePEc:hal:psewpa:halshs-00575074&r=mkt
Keywords: search-engine ; targeted advertising ; consumer search, product differentiation
  • Dynamic informative advertising of new experience goods:
Date: 2011
By: Saak, Alexander E.
URL: http://d.repec.org/n?u=RePEc:fpr:ifprid:1062&r=mkt
Keywords: Advertising, experience goods, Learning, monopoly, private information,
  • Consumer populations and nutritional transition in Spain in the 20th century: A methodology for their reconstruction
Date: 2011-01
By: Francisco Muñoz-Pradas (Departament de Geografia, Universitat Autònoma de Barcelona)
URL: http://d.repec.org/n?u=RePEc:aub:uhewps:2011_06&r=mkt
  • An Analysis of the Recent Evolution of Maliâs Maize Subsector
Date: 2011
By: Diallo, Amadou Sekou
URL: http://d.repec.org/n?u=RePEc:ags:midagr:101316&r=mkt
Keywords: maize, value chain, Mali, cereals, food security, agricultural marketing, livestock feed, industrial organization, Agribusiness, Agricultural and Food Policy, Food Security and Poverty, International Development, Marketing, L11-Production, Pricing, and Market Structure, Size Distribution of Firms, N57-Africa, Oceania, O17-Formal and Informal Sectors, Shadow Economy, Institutional Arrangements, O33-Technological Change: Choices and Consequences, Diffusion Processes, Q12-Micro Analysis of Farm Firms, Farm Households, and Farm Input Markets, Q13-Agricultural Markets and Marketing, Cooperatives, Agribusiness, Q18-Agricultural Policy, Food Policy,
  • Pricing of Drugs with Heterogeneous Health Insurance Coverage
Date: 2010-10
By: Paul Missios (Department of Economics, Ryerson University, Toronto, Canada)
Ida Ferrara (DEpartment of Economics, York University, Toronto, Canada)
URL: http://d.repec.org/n?u=RePEc:rye:wpaper:wp026&r=mkt
Keywords: brand-name pricing; generic entry; generic competition paradox; health insurance; health economics.
JEL: L11

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