Marketing: working papers (RePEc, 07/03/2011)

Source : NEP (New Economics Papers) | RePEc

  • Modeling the Impact of New Information on Consumer Preferences for Specialty Meat Products
Date: 2011
By: Wang, Xi
Curtis, Kynda
Moeltner, Klaus
URL: http://d.repec.org/n?u=RePEc:ags:aare11:100540&r=mkt
Keywords: Marketing,
  • Is there Need for more Transparency and Efficiency in Causeârelated Marketing
Date: 2010-10
By: Langen, Nina
Grebitus, Carola
Hartmann, Monika
URL: http://d.repec.org/n?u=RePEc:ags:iefi10:100467&r=mkt
Keywords: Causeârelated Marketing, donations efficiency, transparent labelling, Agribusiness, Agricultural and Food Policy, Food Consumption/Nutrition/Food Safety, Institutional and Behavioral Economics, Marketing, Research Methods/ Statistical Methods,
  • Short Chain in FVG Region: An Evaluation of the Customer Satisfaction at the âFarmerâs Shopping Pointsâ
Date: 2010-10
By: Rosa, Franco
URL: http://d.repec.org/n?u=RePEc:ags:iefi10:100459&r=mkt
Keywords: Farmer markets, short chain, direct selling, customer satisfaction, shopping point, Agribusiness, Agricultural and Food Policy, Farm Management, Food Consumption/Nutrition/Food Safety, Production Economics, Research Methods/ Statistical Methods,
  • Consumer willingness to pay for poultry products from biosecure farms in Bali
Date: 2011
By: Yusuf, RP
URL: http://d.repec.org/n?u=RePEc:ags:aare11:100736&r=mkt
Keywords: Food Consumption/Nutrition/Food Safety,
  • Customer Communication of Regional Quality Efforts: A Case From the Grain Sector
Date: 2010-10
By: Meyer, Christian H.
Fritz, Melanie
Schiefer, Gerhard
URL: http://d.repec.org/n?u=RePEc:ags:iefi10:100595&r=mkt
Keywords: prototyping, quality communication system, region of origin, Agribusiness, Agricultural and Food Policy, Farm Management, Food Consumption/Nutrition/Food Safety, Production Economics, Research Methods/ Statistical Methods,
  • Transparent Food and Consumer Trust
Date: 2010-10
By: Kriege-Steffen, Astrid
Boland, Hermann
Lohscheidt, Julia
Schneider, Flurina
Stolze, Matthias
URL: http://d.repec.org/n?u=RePEc:ags:iefi10:100504&r=mkt
Keywords: consumer trust, organic food, traceability systems, structureâlayingâtechnique, Agribusiness, Farm Management, Food Consumption/Nutrition/Food Safety, Production Economics, Research Methods/ Statistical Methods,
  • The Overall Significance of Attributes and Attributesâ Levels on Fresh Fruit Choice
Date: 2010-10
By: Groot, Etienne
Albisu, Luis Miguel
URL: http://d.repec.org/n?u=RePEc:ags:iefi10:100469&r=mkt
Keywords: peaches, Protected Designation of Origin (PDO), consumer behaviour, market segments, attribute levels bestâworst experiment, Agribusiness, Agricultural and Food Policy, Farm Management, Food Consumption/Nutrition/Food Safety, Marketing, Production Economics, Research Methods/ Statistical Methods,
  • Price discrimination and competition in two-sided markets: Evidence from the Spanish local TV industry
Date: 2011-01-13
By: Gil, Ricard (IESE Business School)
Riera-Crichton, Daniel (Bates College)
URL: http://d.repec.org/n?u=RePEc:ebg:iesewp:d-0894&r=mkt
Keywords: Price discrimination; market competition; Local TV Industry; product; subscription; advertising;
  • Naturalness and Consumer Choices: The Case of Microfiltered Milk
Date: 2010-10
By: Coppola, Adele
Verneau, Fabio
URL: http://d.repec.org/n?u=RePEc:ags:iefi10:100468&r=mkt
Keywords: food technology, consumer perception, contagion principle, Agribusiness, Agricultural and Food Policy, Farm Management, Food Consumption/Nutrition/Food Safety, Marketing, Production Economics, Research Methods/ Statistical Methods,
  • Consumers’ attitude towards farmers’ markets: an explorative analysis in Tuscany
Date: 2011-02
By: Alessio Cavicchi (Università di Macerata)
Benedetto Rocchi, Matteo Baldeschi (Università di Firenze)
URL: http://d.repec.org/n?u=RePEc:mcr:wpaper:wpaper00031&r=mkt
Keywords: food miles,Alternative Food Networks (AFN),sustainability,Italy,Short Food Supply Chain (SFSC)
JEL: D12
  • Meat Standards Australia as an Innovation in the Australian Beef Production and Marketing System
Date: 2010-10
By: Griffith, Garry
Thompson, John
Polkinghorne, Rod
Gunner, Richard
URL: http://d.repec.org/n?u=RePEc:ags:iefi10:100471&r=mkt
Keywords: Agribusiness, Agricultural and Food Policy, Farm Management, Food Consumption/Nutrition/Food Safety, Marketing, Production Economics, Research Methods/ Statistical Methods,
  • Evaluation of the effects of changes in regulatory policies on consumers perception: the case of designations of origin in the wine common market organisation
Date: 2011-02-10
By: Chiodo, Emilio
Casolani, Nicola
Fantini, Andrea
URL: http://d.repec.org/n?u=RePEc:ags:eaa122:99590&r=mkt
Keywords: Conjoint analysis, designations of origin, wine sector regulation, consumer perception, Agricultural and Food Policy, Q 13, Q 18,
  • The Relationship between Innovation and Marketing in SMEs in the EU Food Sector
Date: 2010-10
By: Banterle, Alessandro
Cavaliere, Alessia
Stranieri, Stefanella
Carraresi, Laura
URL: http://d.repec.org/n?u=RePEc:ags:iefi10:100589&r=mkt
Keywords: traditional food products, innovation, marketing management capabilities, linear regression model, Agribusiness, Agricultural and Food Policy, Farm Management, Food Consumption/Nutrition/Food Safety, Marketing, Production Economics, Research Methods/ Statistical Methods, L25, L66, M31, Q13,
  • Loyalty discounts
Date: 2011-02
By: Ioana Chioveanu (Universidad de Alicante)
Ugur Akgun (Charles Rivers Associates)
URL: http://d.repec.org/n?u=RePEc:ivi:wpasad:2011-03&r=mkt
Keywords: vertical contracts, loyalty discounts, private information, market share discounts.
JEL: J42
  • Private Labels: A Sign of Changing Times
Date: 2010-10
By: Haas, Rainer
Weaver, Robert D.
URL: http://d.repec.org/n?u=RePEc:ags:iefi10:100586&r=mkt
Keywords: Private labels, store brands, pull innovation, consumerâorientation, Agribusiness, Agricultural and Food Policy, Farm Management, Food Consumption/Nutrition/Food Safety, Research Methods/ Statistical Methods,
  • The Australian Wool Industry: A hedonic pricing analysis of the factors affecting price of Australian wool
Date: 2011
By: Gibbon, Candice
Nolan, Elizabeth
URL: http://d.repec.org/n?u=RePEc:ags:aare11:100552&r=mkt
Keywords: Agribusiness, Demand and Price Analysis, Livestock Production/Industries, Marketing,
  • Local Food Marketing: Factors for Growth of Small Agriâfood Businesses in the UK
Date: 2010-10
By: Hingley, Martin
Boone, Julie
Haley, Simon
URL: http://d.repec.org/n?u=RePEc:ags:iefi10:100458&r=mkt
Keywords: Local, food, smallâbusiness, growth, UK, Agribusiness, Agricultural and Food Policy, Farm Management, Food Consumption/Nutrition/Food Safety, Research Methods/ Statistical Methods,
  • Comparative marketing performance between the Peruvian Cooperatives and the Intermediaries: Acopagro cooperative vs. Intermediaries- a Case Study
Date: 2011
By: Higuchi, A
Moritaka, M
Fukuda, S
URL: http://d.repec.org/n?u=RePEc:ags:aare11:100558&r=mkt
Keywords: Acopagro cooperative, Peruvian jungle, intermediaries, cocoa, price, agri-marketing channel, marketing channel., Agribusiness,

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