Marketing: working papers (RePEc, 02/03/2011)

Source : NEP (New Economics Papers) | RePEc

  • Targeted Advertising and Social Status
Date: 2011-01-24
By: Nick Vikander (Erasmus University Rotterdam, and University of Edinburgh)
URL: http://d.repec.org/n?u=RePEc:dgr:uvatin:20110016&r=mkt
Keywords: advertising; targeting; social status
JEL: M37
  • Capacity Constraints and Beliefs about Demand
Date: 2011-01-24
By: Nick Vikander (Erasmus University Rotterdam, and University of Edinburgh)
URL: http://d.repec.org/n?u=RePEc:dgr:uvatin:20110015&r=mkt
Keywords: capacity constraints; bandwagon effects; naive consumers; bounded rationality
JEL: D80
  • Pricing, Advertising, and Market Structure with Frictions
Date: 2010-11
By: Pedro Gomis-Porqueras (School of Economics, Australian National University)
Benoit Julien (School of Economics, University of New South Wales)
Chengsi Wang (School of Economics, University of New South Wales)
URL: http://d.repec.org/n?u=RePEc:swe:wpaper:2010-20&r=mkt
Keywords: Directed searching; Advertising; Pricing; Market structure
JEL: E52
  • Media Firm Strategy and Advertising Taxes
Date: 2011-02-21
By: Kind, Hans Jarle (Dept. of Economics, Norwegian School of Economics and Business Administration)
Koethenbuerger, Marko (Dept. of Economics, University of Copenhagen)
Schjelderup, Guttorm (Dept. of Finance and Management Science, Norwegian School of Economics and Business Administration)
URL: http://d.repec.org/n?u=RePEc:hhs:nhhfms:2011_003&r=mkt
Keywords: Two-sided markets; media market; pricing strategy; taxation
JEL: H20
  • Finding similar price preferences on tourism activities
Date: 2011-01
By: Lorenzo Masiero (Institute for Economic Research (IRE), Faculty of Economics, University of Lugano, Switzerland)
Juan L. Nicolau (Dpt. of Financial Economics, Accounting and Marketing, Faculty of Economics, University of Alicante, Spain)
URL: http://d.repec.org/n?u=RePEc:lug:wpaper:1102&r=mkt
Keywords: individual price sensitivity, tourism activities, tourist choice, segmentation strategy
JEL: C25
  • Two-Sided Competition and Differentiation (with an Application to Media)
Date: 2010-11
By: Guillaume Roger (School of Economics, The University of New South Wales)
URL: http://d.repec.org/n?u=RePEc:swe:wpaper:2010-27&r=mkt
Keywords: Two-Sided Market; Vertical Differentiation; Industrial Organization; Platform Competition
JEL: C72
  • Price sensitivity to tourism activities: looking for determinant factors
Date: 2011-01
By: Lorenzo Masiero (Institute for Economic Research (IRE), Faculty of Economics, University of Lugano, Switzerland)
Juan L. Nicolau (Dpt. of Financial Economics, Accounting and Marketing, Faculty of Economics, University of Alicante, Spain)
URL: http://d.repec.org/n?u=RePEc:lug:wpaper:1101&r=mkt
Keywords: tourism activities, response to prices, market heterogeneity, tourist choice
JEL: C25

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