Marketing: working papers (RePEc, 15/02/2011)

Source : NEP (New Economics Papers) | RePEc

  • How Sustainability Ratings Might Deter “Greenwashing”: A Closer Look at Ethical Corporate Communication
Date: 2011
By: Béatrice Parguel (IRG – Institut de Recherche en Gestion – Université Paris XII Val de Marne : EA2354 – Université Paris-Est)
Florence Benoît-Moreau (DRM – Dauphine Recherches en Management – CNRS : UMR7088 – Université Paris Dauphine – Paris IX)
Fabrice Larceneux (DRM – Dauphine Recherches en Management – CNRS : UMR7088 – Université Paris Dauphine – Paris IX)
URL: http://d.repec.org/n?u=RePEc:hal:journl:halshs-00561187&r=mkt
Keywords: ethical corporate marketing, CSR communication, attribution theory, sustainability ratings
  • Se așteaptă consumatorii ca organizațiile să fie responsabile din punct de vedere social?
Date: 2011-01-28
By: Bradu, Cosmina Paula
URL: http://d.repec.org/n?u=RePEc:pra:mprapa:28472&r=mkt
Keywords: Corporate social responsibility; consumer`s expectations; consumer behaviour
JEL: M14
  • Welfare Effects of Pharmaceutical Informative Advertising
Date: 2011-01
By: Paris Cleanthous
URL: http://d.repec.org/n?u=RePEc:ucy:cypeua:02-2011&r=mkt
Keywords: Advertising, Health, Information, Moral Hazard, Pharmaceuticals, Welfare
  • Consumer Search Markets with Costly Second Visits
Date: 2011-01
By: Maarten C.W. Janssen
Alexei Parakhonyak
URL: http://d.repec.org/n?u=RePEc:vie:viennp:1102&r=mkt
JEL: D11
  • Responsabilitatea Socială Corporativă (CSR) – un concept în continuă evoluție
Date: 2011-02-04
By: Bradu, Cosmina Paula
URL: http://d.repec.org/n?u=RePEc:pra:mprapa:28594&r=mkt
Keywords: Corporate social responsibility; consumer`s expectations; consumer behaviour
JEL: M14
  • Predictors of customer loyalty in automobile insurance: The role of private information in risky driving behavior and claim history
Date: 2011-02-03
By: Arvidsson, Sara (VTI)
URL: http://d.repec.org/n?u=RePEc:hhs:vtiwps:2011_002&r=mkt
Keywords: Asymmetric information; insurance; accidents; adverse selection; propitious selection
JEL: D82

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