Source : NEP (New Economics Papers) | RePEc Generating global brand equity through corporate social responsibility to key stakeholders. Date: 2012-03 By: Torres, Anna Bijmolt, Tammo H. A. Tribó, Josep A. Verhoef, Peter URL: http://d.repec.org/n?u=RePEc:ner:carlos:info:hdl:10016/14272&r=mkt   Keywords: Global brands; Brand equity; Corporate social responsibility; Stakeholders; Assessing Consumer Willingness to Pay a Premium for Organic Food Product: [...]

Source : NEP (New Economics Papers) | RePEc VERTICAL PRICE TRANSMISSION IN DIFFERENTIATED PRODUCT MARKETS: A DISAGGREGATED STUDY FOR MILK AND BUTTER Date: 2012 By: Loy, Jens-Peter Holm, Thore Steinhagen, Carsten URL: http://d.repec.org/n?u=RePEc:ags:aaea12:123284&r=mkt Keywords: Vertical Price Transmission, Threshold Error Correction Model, Dairy Products, Brands, Retail Market, Germany, Agribusiness, Demand and Price Analysis, Food Consumption/Nutrition/Food Safety, Marketing, [...]

Source : NEP (New Economics Papers) | RePEc Sales Taxes and Internet Commerce Date: 2012-04 By: Liran Einav Dan Knoepfle Jonathan D. Levin Neel Sundaresan URL: http://d.repec.org/n?u=RePEc:nbr:nberwo:18018&r=mkt   JEL: D12 Competition Between Mail and Electronic Substitutes in the Financial Sector: A Hotelling Approach Date: 2012-03-13 By: Cremer, Helmuth (Toulouse School of Economics (GREMAQ, IDEI and Institut [...]

Source : NEP (New Economics Papers) | RePEc Consumer attention to advertising. Date: 2011 By: Pieters, R. (Tilburg University) Wedel, M. URL: http://d.repec.org/n?u=RePEc:ner:tilbur:urn:nbn:nl:ui:12-5258450&r=mkt The emergence of diverse organic consumers: Who are they and how do they shape demand? Date: 2012-02 By: Thomas Bøker Lund (Institute of Food and Resource Economics, University of Copenhagen) Laura Mørch Andersen [...]

Source : NEP (New Economics Papers) | RePEc Informing Consumers about their own Preferences Date: 2012 By: Peitz, Martin Inderst, Roman URL: http://d.repec.org/n?u=RePEc:mnh:wpaper:31325&r=mkt   Keywords: Nonlinear pricing , price discrimination , monopolistic screening , information acquisition JEL: D42 Does umbrella branding really work? Investigating cross-category brand loyalty Date: 2012-04 By: Nadja Silberhorn Lutz Hildebrandt URL: http://d.repec.org/n?u=RePEc:hum:wpaper:sfb649dp2012-028&r=mkt [...]